Privacy Policy

1. Introduction

Welcome to PrimAri Health. This Privacy Policy describes how Ari Ahron Ucar MD, Inc., doing business as PrimAri Health (California Company Entity Number 5489393) ("PrimAri Health," "we," "us," or "our"), collects, uses, discloses, and protects your personal information when you visit our website at www.PrimAriHealth.com, use our telehealth services, or otherwise interact with us.

PrimAri Health is a telehealth medical practice based in California. We are committed to safeguarding the privacy of our patients, website visitors, and anyone who communicates with us. By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy should be read in conjunction with our Terms and Conditions. If you do not agree with the practices described in this Privacy Policy, please do not use our website or services.

2. Information We Collect

We may collect the following types of information when you use our website, schedule an appointment, or receive care through our practice:

Personal Information

• Full name
• Email address
• Phone number
• Mailing address
• Date of birth
• Government-issued identification (when required for identity verification)

Health and Medical Information

• Medical history and health records
• Symptoms, diagnoses, and treatment plans
• Medication and prescription information
• Lab results and imaging reports
• Information shared during telehealth consultations
• Insurance information (if applicable)

Payment Information

• Credit or debit card details
• Billing address
• Transaction history related to our services

Please note that payment processing is handled by secure third-party payment processors. We do not store your full credit card number on our servers.

Website Usage Data

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and navigation patterns
• Referring website or source
• Cookies and similar tracking technologies (see Section 7 below)

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing Medical Services: To deliver telehealth consultations, develop treatment plans, prescribe medications, order labs and imaging, and manage your ongoing care.
• Processing Payments: To process subscription fees, billing, and payment transactions for our services.
• Communication: To send appointment reminders, respond to your inquiries, provide health-related updates, and communicate important information about your care or our services.
• Improving Our Services: To analyze usage patterns, gather feedback, and enhance the quality and functionality of our website and telehealth platform.
• Legal Compliance: To comply with applicable laws, regulations, and legal obligations, including healthcare regulations and reporting requirements.
• Safety and Security: To protect against fraud, unauthorized access, and other security threats to our systems and your data.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information only in the following circumstances:

• Service Providers: We share information with trusted third-party service providers who assist us in operating our practice, including our telehealth and practice management platform, payment processors, email services, and analytics providers. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Legal Requirements: We may disclose your information when required by law, subpoena, court order, or government regulation, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
• With Your Consent: We may share your information with third parties when you have provided explicit consent for us to do so, such as when coordinating care with other healthcare providers at your request.

5. Data Security

We take the security of your personal and health information seriously. We implement industry-standard technical, administrative, and physical safeguards to protect your data, including:

• Encryption of data in transit using SSL/TLS protocols
• Encryption of sensitive data at rest
• Secure access controls and authentication measures
• Regular security assessments and monitoring
• Use of HIPAA-compliant platforms for telehealth and patient data management
• Staff training on privacy and security best practices

While we strive to protect your information using commercially reasonable measures, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security incidents in accordance with applicable laws.

6. Your Rights

You have certain rights regarding your personal information. Depending on your location and applicable law, these may include:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions (such as medical record retention requirements).
• Right to Opt-Out of Marketing: You may opt out of receiving promotional communications from us at any time by clicking the "unsubscribe" link in our emails or by contacting us directly. Please note that opting out of marketing communications does not affect transactional or care-related communications.
• Right to Data Portability: Where applicable, you may request your personal information in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us at info@PrimAriHealth.com. We will respond to your request within the timeframe required by applicable law.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how our website is used. Cookies are small text files stored on your device when you visit a website.

We may use the following types of cookies:

• Essential Cookies: Required for the basic functionality of our website, such as page navigation and secure access. These cookies cannot be disabled.
• Analytics Cookies: Used to collect aggregated, anonymous information about how visitors interact with our website, including pages visited, time spent, and traffic sources. This helps us improve our website and services.
• Functional Cookies: Used to remember your preferences and settings, such as language or display options, to provide a more personalized experience.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Most web browsers allow you to control cookies through their settings, including the ability to delete existing cookies and block new ones.

8. Third-Party Services

We use certain third-party services to operate our practice and deliver care effectively. These include, but are not limited to:

• Practice Better: We use the Practice Better platform for appointment scheduling, patient portal access, secure messaging, care plan management, and telehealth consultations. Practice Better maintains its own privacy practices, and we encourage you to review their privacy policy.
• Payment Processors: We use third-party payment processors to handle billing and payment transactions securely. These processors comply with Payment Card Industry Data Security Standards (PCI DSS) and do not share your payment information with us beyond what is necessary to complete transactions.
• Analytics Providers: We may use analytics services to understand website traffic patterns and improve our online presence.
• Hosting and Infrastructure: Our website is hosted on third-party infrastructure services that maintain their own security and privacy practices.

These third-party services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party services, but we select providers that demonstrate a commitment to data protection and security.

9. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at info@PrimAriHealth.com so we can take appropriate steps to remove that information from our systems.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). Please note that certain health information collected in the course of providing healthcare services may be exempt from the CCPA under applicable law, including the Confidentiality of Medical Information Act (CMIA) and the Health Insurance Portability and Accountability Act (HIPAA).

For information that is subject to the CCPA, California residents have the right to:

• Know and Access: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the third parties with whom we share it.
• Delete: Request the deletion of your personal information, subject to certain legal exceptions.
• Correct: Request correction of inaccurate personal information.
• Opt-Out of Sale or Sharing: We do not sell your personal information, nor do we share it for cross-context behavioral advertising. Therefore, there is no need to opt out of these activities.
• Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To submit a request under the CCPA/CPRA, please contact us at info@PrimAriHealth.com. We may need to verify your identity before processing your request. We will respond to verifiable consumer requests within 45 days, as required by law.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of those changes.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: